chapter  13
28 Pages

How Leaders Transform Followers: Organizational Identity as a Mediator of Follower Attitudes in Three Service Organizations: Sherry K. Schneider, Winette M. George, Sean Carroll, and Eric Middleton

BySHERRY K. SCHNEIDER, WINETTE M. GEORGE, SEAN CARROLL, ERIC MIDDLETON

Since Marilynn Brewer’s seminal experimental work on social identity in social dilemmas (Brewer & Kramer, 1986; Kramer & Brewer, 1984), social identity theorists have hypothesized that individuals make difficult decisions on behalf of the group dependent on the salience of group membership in the situation (Brewer & Schneider, 1990, 1999).