ABSTRACT
Consider this. Two shopkeepers are treating their customers fairly – albeit for different reasons: one – out of prudence (because he is afraid of losing his business if he gets caught), the other – out of moral conviction. Only the latter can be said to behave morally, because he does so for the right reason. This is an example used by Kant, in order to make the point that it is not the result, but the motive of our actions, which determines their moral value.
