chapter  9
14 Pages

The Active User in the Network Journalism Sphere

With the number of platforms disseminating information via the net on the rise and with journalism turning more conversational, the way users engage with content is also changing. Users now have a greater choice of who to prefer as their information providers. As receivers of information and thus customers of news organizations, they decide who is going to be watched, listened to, read and therefore trusted-and the group of users eventually decides on the fate of a media outlet.