Creativity Meets Innovation: Examining Relationships and Pathways: Leon Mann
However, creativity and innovation are still treated as separate although related processes in the scholarly literature and in policy formulation. There are many reasons: some stem from a traditional view that creativity is mysterious, private, expressive, about the arts, diffi cult to manage and not really productive, while innovation is material, observable, instrumental, about science and technology, measurable, manageable and productive. The contrasting views are sustained by old myths such as creativity is a “rare gift” and newly constructed myths such as innovation is what businesses do when they decide to change direction (see discussion of Sawyer 2006; Berkun 2007; and others in Chapter 1). And, as noted in Chapter 1, the social science disciplines-psychology, education, social psychology, sociology, economics, economic geography, history, law, political science, management, policy studies-tend to focus on either creativity or innovation in accordance with their own core subject matter.