chapter  3
13 Pages

What does information technology imply for media effects research?: Shanto Iyengar

BySHANTO IYENGAR

The principal impact of the revolution in information technology has been the exponential increase in the supply of information. Today, citizens interested in the American presidential election have access to thousands of online sources ranging from well-established news organizations to relatively unknown bloggers whose reports and views are widely circulated through email, viral videos and other forms of content sharing.