chapter  57
18 Pages

Global Language: (De)Colonisation in the New Era

Globalisation is a much-used word symbolising a global reality that emphasises living in a new conceptual environment, one that is characterised by information technology. Globalisation can be understood as the forces that exercise pressure on standards and create demands in all societies (Javis, 2007). More than three-quarters of the people living in the world today are continuously shaped by this experience of global change, whether in the political, economic, social or environmental spheres. Thus, globalisation consists of multidimensional social processes that intensify worldwide social interdependencies, creating deeper connections between people from all over the world (Steger, 2003). The importance of these connections in the context of global change has affected the way languages are spread and used as it places greater emphasis on effective communicative situations at the individual, organisational, institutional and governmental level across the globe.