In the Forest of Value: Why Moral Intuitions Are Different from Other Kinds
S uppose we ask you whether shoplifting is more or less common than theft from automobiles in your country. How would you answer? You might have little more to go on than a vague intuition, based on the availability to your memory of the time something was stolen from your car, and pick the second choice. Or you might think about which crime the average teenager is more likely to commit and (again, relying on a hunch) pick shoplifting. The answer, at least in the United States, is theft from automobiles. All we have to do to get you to accept that fact is to assert it and include a footnote,1 which you probably will not check.