˜e Measurement of Compulsive Buying and Its Application to Internet Buyers

It has been more than 20 years since the issue of compulsive buying behavior was introduced to the consumer research literature (Faber, O’Guinn, & Krych, 1987). ˜is pioneering research has helped to awaken researchers’ interest in a troubling issue in consumer behavior. ˜e incidence of compulsive buying (CB) was estimated to range between 2 percent and 8 percent of consumers in the United States 15 years ago (Faber & O’Guinn, 1992).