Personalizing Web Environments on Cognitive Style: The Effect on Users’ Performance
Finding and presenting information on the World Wide Web (WWW) has been a challenging and urgent problem almost from the beginning of the proliferation of Web sites (Pitkow & Kehoe, 1996). The vast number of Web sites makes it hard, or indeed impossible, to fi nd the appropriate site (Lawrence, Giles, & Bollacker, 1999). Similarly, the growing size and complexity of Web sites makes it very diffi cult to locate information within specifi c Web pages. The problem of fi nding and presenting information in a site has become an important area of research, with several solutions currently being pursued.