Destination Competitiveness: An Overview
There is intense competition in the tourism industry to obtain a greater role in international tourism by establishing various strategies, plans or objectives. The purpose of this chapter is therefore to review the concept of destination competitiveness and the multiple factors which infl uence it. This chapter fi rst examines previous destination competitiveness research on the basis of its contents, strengths and limitations. The discussion dates back to the studies that came out in the mid-1970s and went through the early 2000s. There was an increase in the number of studies published on the subject of destination competitiveness and its elements in the 1990s. An extensive review of the literature indicated that much has been written about competitiveness between different tourist destinations either at the regional/national or international level.