chapter  3
25 Pages

Determinants of Destination Competitiveness

As a result of weaknesses in earlier attempts to investigate and conceptualize the elements of destination competitiveness, this chapter aims to provide a tentative framework in which each factor (adapted from Porter’s [1985] competitiveness framework) affecting competitiveness of tourist destinations in some respect is examined. Using Porter’s (1985) terms, fi ve major factors affecting the competitiveness level of international tourist destinations are then identifi ed. These include the supply (or controllable) side, demand (or uncontrollable) side, tour operator operations, emergence of new destinations and emergence of substitute products and services. Each is explained in greater detail later in this chapter.