Destination-Based Management Strategies
Tourism has many characteristics. First, tourism products are the most competitive products because there are many numbers of alternatives to the customers’ offer. A customer might switch to another destination if they believe that there is the potential to meet their expectations. Second, offering a tourism product has an interest in many other practices and institutions which might impact upon tourists’ cumulative experiences with a destination. As shown, in order to be able to protect one from challenges of tourism and offer satisfactory products and services, a destination-based management program needs to be established that requires a strong collaboration and co-operation among all the related bodies of a tourist destination. As a result, this chapter aims to introduce the major management strategies required to maintain competitive advantage of tourist destinations.