From Traditional Marketing to ‘IT’ Marketing 217
Practical evidence indicates that the traditional travel distribution system is going through a very dramatic change. Therefore, this chapter aims to examine the present and potential impact of Information Technology (IT) on the tourism industry, tourism marketing and management and destination competitiveness. The fi rst part provides basic knowledge about current applications of IT and its future predictions. The second part revisits the main features of distribution channels in tourism and travel marketing. The third part is devoted to several discussions examining the extent to which developments in IT will reshape the distribution channels in the tourism and travel industry. The fourth part examines major differences between traditional tourism and travel marketing and Internet marketing (cyber marketing). The link between developments in IT and destination competitiveness is discussed in the fi nal part.