ABSTRACT
Although there are some phenomena in memory that are poorly understood, it is generally accepted that an item studied as a picture will be better remembered than an item studied as a word. Most of us are familiar with the expression “a picture is worth a thousand words” and agree that memory for pictures is remarkable. Indeed, in most situations, it would be wise to assume that pictures will be better remembered than words. One picture can contain enough information to convey many sentences. Children learn to follow stories in picture books before they are able to comprehend written text. Pictures are oen universal and not restricted by knowledge of a specic language. For example, even if a traveler cannot read the local language, he or she can nd the ladies’ or the men’s room in virtually any country by looking at picture signs.
