ABSTRACT

Internationalization is an important strategy for fi rms that want to grow, especially in countries with a small home market. Even if the phenomenon has been studied for some time, there still is need for more research dealing with the different contexts within which different fi rms operate. In this study international growth strategy is regarded as a process (cf. Melin 1992), and important parts in that process include what is produced (goods, services), where the products are sold (markets) and how the fi rms enter foreign markets (entry modes) (on dimensions of internationalization, see Welch and Luostarinen 1988).