ABSTRACT
PurFilec (a pseudonym) was established at the end of 1987 by two partners, each having equal ownership of the shares. The company produces equipment for water purifi cation, i.e., apparatus for desalination and fi ltering, and operates in business-to-business markets. About 80 percent of PurFilec’s clients are end users, and the remaining products are subcontracted for other fi rms. The products are tailor-made for each project. The owner-manager had 15 years’ working experience before establishing the company: fi rst he spent a couple of years in marketing in the pharmaceutical industry, and after that worked as a water chemist in another company, responsible for the water purifi cation processes. His partner, coming from the same company, had worked as a planning engineer for 20 years. The previous employer of both partners is now one of their competitors, and a few clients also followed the partners.
