chapter  9
43 Pages

Transatlantic Partnerships, 1964–1975

In the mid-1960s both British and American broadcasting entered new eras, a little ahead of the general social revolution that would soon sweep across the globe. Now established in the structures that would persist into the early 1980s, a period of relative stability and profitability ensued in both nations, as television became a settled part of the national culture, and as television systems established themselves across the globe drawing on both British and American models and programs to guide and sustain them-as well as to alarm and infuriate many sectors of their populations. Yet within these stable structures, surrounding social and political pressures prompted changes in both rhetoric and practice from within. The advent of BBC Two in 1964, along with the rise of public broadcasting in the US culminating in the formation of the Public Broadcasting Service (PBS) in 1968 and National

Public Radio (NPR) two years later, shifted the priorities of all involved institutions and led to an era of mutual cooperation and involvement unprecedented except in wartime, with many of the same kinds of tensions operating underneath the surface.