chapter  10
13 Pages

Towards “Globalization”

As these chapters have demonstrated, media globalization has a history, one that goes back far beyond the 1980s. First came the state-based reign of radio, delineating the cultural boundaries of the nation-state and spreading its empire-building politics through the ether, creating a new stage on which the nation was performed. Nations defined themselves against an array of global “others,” both internal and external, and circulated the preferred national culture more broadly and accessibly than ever before possible, projecting it outwards during wartime conflicts in a way that acted to transnationalize the national address, in return. When broadcasting met the already globalized commodity culture of film in the second half of the decade, television’s transnational dispersion began, ushering in a period of increasingly global media exchange.1 I have argued here for a more nuanced understanding of the relationship between nations in broadcasting, one that peers beneath the sweeping generalizations of the globalization discourse to trace specific currents of flow and circuits of exchange in one particularly productive, and powerful, transnational relationship.