chapter  6
24 Pages

The Impact of Corporate Social Responsibility on NBA Fan Relationships: A Conceptual Framework

ByPamela A. Kennett-Hensel, Russell Lacey, Matt Biggers

Corporate social responsibility (CSR) efforts are on the rise. It is estimated that U.S. organizations alone have contributed $14.5 billion in charitable giving (Giving USA Foundation, 2009), with over 91% of companies reporting formal CSR policies (HRfocus, 2007). This CSR focus is also found globally with four of five companies indicating some participation in CSR practices (HRfocus, 2007). The heightened focus on CSR is encouraging, to say the least, and indicates that many decision makers feel that maximizing profit and behaving in a socially responsible manner are not conflicting goals (Husted & Salazar, 2006).