chapter  13
14 Pages

From fishing industry to ‘fish porn’: Tourism transforming place


Tourism transforms places of the ordinary into the apparently spectacular and exotic. Tourism is a question of ‘going places’; it takes place through encounters with distinct places and place images (Baerenholdt et al. 2004). Today there is an increasing interest in modelling place identities and images, especially within tourism. Constructing tourist places implies creating new images and narratives – new representations of place. As Burns and Novelli (2006) argue, there is a need for empirical studies of how culture and people are involved in the processes of tourism and production of place.