ABSTRACT
This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of this book. The book discusses the consequences for the research agenda on the use of Internet surveys in social and behavioral research. It reviews the weaknesses, strengths, and feasibility of Internet surveys. The book shows that Internet surveys offer a feasible alternative to traditional modes of data collection, although the weaknesses and strengths of this mode vary to a great extent with different situations. It focuses on the optimal design strategy and provides a framework for how to solve open issues in a specific project. The book also discusses problems and solutions with respect to data quality in Internet surveys and also provides research insights into new, promising applications and methods. It shows that there are clear possibilities for successfully incorporating interactive elements and feedback in an Internet survey, mimicking some aspects of an interviewer.
