ABSTRACT
This chapter deals with my dissertation on heritage tourism in Singapore. Stating my position as a newly arrived first-time foreigner to Singapore in January 2006, I attempt to undertake a comprehensive evaluation of Singapore’s tourism strategies. I am interested in exploring how heritage has been represented and marketed as a tourism asset in the Southeast Asian context, in a country that has achieved a life standard comparable to most nations in Europe within the past decades. A further research question is how those representations have materialized in the physical landscape. Thirdly, heritage sites are of fundamental significance for both locals and tourists, albeit possibly to varying degrees. That is why I would like to identify how different people consume and interpret these representations in Singapore, operating from an outside perspective, being neither local nor tourist.
