ABSTRACT
It is now widely acknowledged that changes in technology have transformed the organisation and experience of leisure activities including those associated with tourism (e.g. Bryce 2001) and the concept of where fieldwork occurs (see Hall, Chapter 1, this volume). Communications, computer technology and the Internet have emerged as important locations of contemporary leisure activity, creating new spaces for leisure and travel participation as well as new business opportunities for booking, promotions, experience and relationship development (Morgan and Watson 2009). The Internet integrates personal and mass media, creating a new mode of communication, enabling participants to take part in two-way mass communication as part of the development of new social worlds (Sade-Beck 2004).
