chapter  5
Reconsidering the Realities of the International Student Market: A Perspective from Japan and East Asia
Pages 16

Introduction Student mobility across borders has been one of the main foci of higher education research over the last two decades. According to the Organisation for Economic Co-operation and Development (OECD) and United National Educational, Scienti‹c and Cultural Organization (UNESCO), 3.3 million tertiary education students were enrolled outside the countries of their citizenship in 2008 (OECD, 2010). e internationalization of higher education systems had, in terms of their student population, followed various rationales-more competitive or collaborative oriented, even in the same regions of the world. Internationalization initiatives in higher education have been driven by many supranational, national, and institutional initiatives under diversi‹ed ideas on higher education as public and positioning goods in global competition (Horta, 2009; Marginson & van der Wende, 2007).