ABSTRACT
https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780203850626/2d411f73-7a33-4cbd-abe0-e61b9c5a5de6/content/inline_1_B.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/> Corporate social responsibility (CSR) is a concept with varied meanings, all of which seek to balance corporate strategies focused narrowly on the financial bottom line. We see CSR as a much needed antidote to an economically narrow vision of corporate possibilities focused solely on “maximizing shareholder value” in the short-term, regardless of the cost to society or a company's reputation. But rather than advancing CSR as a concept in reaction to maximizing short-term shareholder value, we propose the more expansive and pragmatic concept of corporate excellence, which embraces both financial and social responsibility and, thus, enhances long-term value for multiple stakeholders.
