chapter  6
15 Pages

Youth sport and London’s 2012 Olympic legacy: Marc Keech

WithMARC KEECH

The arrival of a red double-decker London bus in the Bird’s Nest stadium at the end of the Beijing Olympics signified the beginning of the most important four years in contemporary British sport. Whilst the Olympic Delivery Agency (ODA), responsible for the building of facilities, and the London Organising Committee for the Olympic Games (LOCOG) are on target to present the 2012 Olympic and Paralympic Games appropriately, it is the Government’s responsibility, as underwriters to the Games, to ensure that policies for sport have been developed to deliver the legacy of the Games in the UK and to enact the promise to use the Games to inspire the country to become more physically active. With a featured aspect of the London 2012 bid emphasising how the Games would promote and develop sporting participation across the UK (DCMS 2007), it is impossible to overstate the ambition that the UK has set itself.