chapter  7
24 Pages

The Aging Consumer and Intergenerational Transmission of Cherished Possessions

ByCarolyn Folkman Curasi, Linda L. Price, Eric J. Arnould

As the population of developed countries ages, we witness some processes and phenomena that shed new light on the aging consumer, consumer identity work, and intergenerational transmission of cherished possessions. During the last half of the 20th century, individuals in more developed countries, in historical terms, enjoyed unprecedented wealth. With new-found affluence, the inevitable question of what to do with all of these possessions when one reaches life’s twilight becomes newly prominent.