ABSTRACT
MUSIC CAN be heard everywhere. Not only do people choose to listen to or consume music privately or socially as a leisure activity, but they are also exposed to music in innumerable day-to-day situations. Some examples include musical soundtracks on television, jingles in advertising, music from a passing car and background music in retail outlets. The diversity of ways in which music infiltrates our existence is illustrated in the following quote:
It [music] inspires people to move and dance. It keeps people from loneliness. It allows others to escape from abusive situations in their family to their social world. It provides the background for social interaction between and among the sexes. It allows close friends the pleasure of charting their life experiences with the charts of popular music. It conveys intrapersonal messages to listeners when songs make deep connections. It can make listeners laugh, cry, empathise, hate, love and react for a moment while the song is playing.
