chapter  8
The drawing methodology in tourism research
ByWILLIAM CANNON HUNTER
Pages 25

This chapter introduces the basic theory and practice of the drawing methodology in tourism research. This approach to visual research focuses on understanding peoples’ held subjectivities toward, or impressions and percep tions of persons, places or things encountered or imagined in tourism. The state of the art of visual methods and the drawing methodology in tourism research is briefly introduced before moving on to a discussion regarding the logic of drawing in anthropology, the arts and the social sciences. The contours of the practice of drawing methodology-based research in anthropology, sociology, psychology and tourism research are then described. An example of the methodology follows, based on a study of an iconic cultural artefact of Jeju Island, Korea known as the “stone grandfather” or “dolhareubang” which is one of the most commonly recognized representations of the island’s traditional culture. Finally, an in-depth overview of the theory and practice of the drawing methodology is discussed, with a description of the critical issues, or pitfalls. The chapter concludes with a summary that highlights several key points that the reader should take away from the chapter. This chapter, “The drawing methodology in tourism research”, highlights by means of example the importance of the theoretical and interdisciplinary underpinnings of visual methods in tourism studies. Visual methods are not only another way to do research in tourism; they represent a new paradigm or way of thinking more deeply about the social and cultural effects of tourism.