chapter  12
The future of visual research methods in tourism studies
ByDONNA CHAMBERS, TIJANA RAKIĆ
Pages 10

The quotation at the beginning of this chapter from Professor Camille Paglia, controversial author, social critic, avowed feminist and teacher (Birnbaum 2005) we would argue, is also true of the state of tourism studies which has for too long failed to recognise the integral role of the visual. Indeed, ten years ago Marcus Banks had argued that ‘visual images are ubiquitous in the lives and work of those who study and those who are studied’ (Banks 2001: 179). It was surprising therefore that especially in the context of inherently visual phenomena such as tourism, there had been such a dearth of engagement with the visual, although pursuant to the publication of John Urry’s seminal text on the tourist gaze in 1990 the question of the visual took centre stage within tourism studies. Since then, and as the chapters in this text have undoubtedly testified, there has been increasing awareness in tourism scholar - ship of the value of the visual in enhancing our knowledge and understanding of tourism discourses and practices.