ABSTRACT

By understanding tourist destinations through the lens of national identity, the tourist may develop a deeper appreciation of the destination. Further, tourism marketers and planners may be better equipped to promote and manage the destination, particularly with regard to expectations of the potential visitor.

Tourism and National Identities is the first volume to fully explore the relationship between tourism and national identities and the multiple ways in which cultural tourism, events and celebrations contribute to national identity. It examines core topics critical to understanding this relationship including: tourism branding, stereotyping and national identity; tourism-related representation and experience of national identity; tourism visitation/site/event management and the relationship to cultural tourism. The book looks at a range of international tourist sites and events, combines multidisciplinary perspectives and international cases to provide a thorough academic analysis. The interconnecting area of cultural tourism and national identity has been largely overlooked in the academic literature to date. This book gives considerable analysis to the complex relationship between the two domains and indeed, the multifaceted strategies used to define that relationship.

Written by an international team of leading academics, Tourism and National Identities will be of interest to students, researchers and academics in tourism and related disciplines such as events, cultural studies and geography.

chapter 1|10 pages

Tourism and national identities

Connections and conceptualisations

part I|66 pages

Identity and image

chapter 3|12 pages

Brand Ireland

Tourism and national identity

chapter 5|13 pages

Wizards everywhere?

Film tourism and the imagining of national identity in New Zealand

part II|71 pages

Culture and community

chapter 8|12 pages

The 2008 Beijing Olympic Games and China's national identity

A host community perspective

chapter 9|16 pages

Nation in transformation

Tourism and national identity in the Kyrgyz Republic

chapter 10|15 pages

Where mega meets modest

Community events and the making of Canadian national identity

chapter 11|12 pages

Location and landscape

Small-scale sporting events and national identity

part III|71 pages

Heritage and history

chapter 12|13 pages

Outlaw nations

Tourism, the frontier and national identities

chapter 13|12 pages

Heritage and aspects of nation

Vietnam's Ho Chi Minh Museum

chapter 14|14 pages

Battlefield tourism and Australian national identity>

Gallipoli and the Western front

chapter 15|12 pages

Travelling to the past

Narratives of place and national identity on the Chatham Islands

chapter 16|13 pages

Dark tourism and national identity in the Australian history curriculum

Unexamined questions regarding educational visits to sites of human suffering