Values are inherent in the choices we make, and we all have to make choices in our lives every day. Built on beliefs, and bearing significant emotional attachment, values play a crucial role in shaping our approach to decision-making. Some choices we face are small, such as what to eat, while others are larger, such as what kind of job we want to have. A large part of growing up and becoming an active member of society involves developing our abilities to make value-driven choices – and preferably ‘good’ choices. To complicate matters, some large choices, prior to reflection, may appear small – and vice versa. For instance, deciding what to eat can be a big choice as it demonstrates specific values about
our bodies, others and the environment. Asking ourselves if the food is good for us, from a sustainable source, or organic are three of the most obvious choices that face us in a supermarket. Furthermore, simply purchasing food at a supermarket represents a fourth choice that reflects our values – where we choose to shop.