ABSTRACT
Sharing information across functions as well as incorporating consumer data stored within the organization or gathered by outside organizations provides a well-rounded database of information that can be accessed when creating products and services or developing other marketing strategies. Advances in technology make it possible for everyone in the organization to have access to the data they need when they need it. Coordinating internal business processes is essential for success in this new business paradigm. However, the successful companies motoring down the superhighway
do not operate in isolation. The best efficiencies occur when partners work together in Win-Win-Win-Win* situations. As an advertisement by J. D. Edwards in The Wall Street Journal on May 17, 2000 stated, “Collaborate or Die.”
