ABSTRACT
The title of the book, The Consumer . . . or Else!, dramatically and simply states the reality of business today —recognize that the consumer solely possesses the power in today’s marketplace. The supplier, distributor, manufacturer, retailer, or intermediary who fails to recognize this basic fact will be doomed to failure and will not survive! The business process
is changing-changing the way product flows, the way information flows, and the way cash flows. The companies that recognize this need to change will hold huge competitive advantages, and the companies that fail to adopt these new business processes simply will not be here in the future! Read on . . .
