chapter  1
23 Pages

Setting the scene for the changing face of management in Vietnam

WithChris Rowley, Quang Truong

This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book focuses on management and business in Vietnam continues in a similar vein to recent texts in the innovative 'Working in Asia' Routledge book series in terms of developing, in some fresh ways, the original purpose and conceptualization of the series. It describes the Human Resource Management and notes Vietnam's shift in focus to achieve more qualitative growth aimed at balancing economic development and quality of life via Human Resource Management and human resource development. The chapter explores marketing within a range of organizations and issues. It explains key issues with regard to the speedy, substantial and structural changes undertaken. The chapter provides foreign direct investment and describes how Vietnam has come a long way from a war-torn and isolated communist country to be a more market-oriented economy.