ABSTRACT
The Oxford English Dictionary (2006) lists over 20 meanings of the word good, two of which are particularly relevant for our chapter: (1) ‘good’ as in successful or skilful, i.e. a coach who consistently achieves good results; and (2) ‘good’ as in doing what is morally right, i.e. a coach whose coaching is virtuous. It would not be out of place to suggest that in the abundance of literature on coaching, the first meaning of good has received most attention. Though the two meanings of the word should not be viewed as competing or mutually excluding, it is the second sense of good that will be our topic.
