chapter  8
13 Pages

Corporate Reputation and the News Media in Japan

ByKENICHI ISHII, TOSHIO TAKESHITA

As interest in corporate social responsibility grows, Japanese entrepreneurs have become increasingly interested in corporate reputation. However, only a few studies in Japan have focused on the relationship between the news media and corporate reputation. Seeking to fi ll this void, this study discusses corporate reputation, business news, and mass media in Japan, examining the effects of the media on corporate reputation from an agenda-setting perspective.