chapter  10
15 Pages

Corporate Reputation and the News Media in Norway

ByØYVIND IHLEN AND PEGGY SIMCIC BRØNN

Since the time of the Vikings, reputation has been of great concern to Norwegians. The following stanza from The Poetic Edda illustrates this concern (1996):

Cattle die, kinsmen die the self must also die; I know one thing that never dies: the reputation of each dead man.