chapter  16
19 Pages

Corporate Reputation and the News Media in Brazil

ByANA LUISA DE CASTRO ALMEIDA, DÁRIO ARANTES NUNES, AND

This chapter examines how the Brazilian media infl uence the public’s perception of corporations. Here, as in most countries, agenda-setting studies have focused primarily on political matters. Approaches to the agenda-setting phenomenon as it relates to organizations are rare, which emphasizes the importance of this study. To put the subject in context, we will fi rst present an overview of Brazil’s economic, social, and political aspects.