chapter  19
9 Pages

Corporate Reputation and the News Media in Egypt

ByKEVIN L. KEENAN

As a country whose entire economy was nationalized for much of the second half of the 20th century, and where many important industries remain under government control, the concept of corporate reputation is rather different in Egypt than in most of the developed world. Historic and cultural factors unique to the systems of commerce and communications in Egypt call for consideration of corporate reputation, and the infl uence of the mass media on establishing and maintaining reputations, from somewhat different perspectives than might be used in the West.