chapter  23
15 Pages

Corporate Reputation and the News Media in Nigeria

ByOLUSANMI C. AMUJO, OLUTAYO OTUBANJO, BEATRICE LANINHUN

Nigerian corporate reputation literature has been on the increase recently, with the majority of theories focusing on the planning, management, and measurement aspects of corporate reputation. There is only limited evidence, however, to suggest that the meaning of corporate reputation has been actively and thoroughly addressed in Nigerian business corporate and marketing communications literature. A textual review reveals that the concept of corporate reputation lacks consensual defi nition and has mostly been addressed passively by Nigerian authors.