chapter  26
19 Pages

The State of Agenda-Setting Research on Corporate Reputation and the News Media around the Globe: Conclusions, Cautions, and Contingent Conditions

ByCRAIG E. CARROLL

It is diffi cult for a fi nal chapter to do justice to the broad spectrum of research produced for the present volume. There is no single set of directions for research that can be uniformly advanced. The state of research, the media landscape, and the level of progress in each country’s state of the art suggests an uneven playing fi eld that thwarts any attempt to make a grand statement that can be applied across all the chapters. This chapter reviews the existing state of the research literature prior to the writing of each chapter, the top-level fi ndings of each chapter related to fi rst-and second-level agenda setting applied to organizations, and discusses cautions and a host of contingent factors affecting the relationship between news media agenda setting and corporate reputation.