ABSTRACT

Defi nitions and Assumptions ........................................................................412 Organizational Identity and Stakeholder Resource Generation ..............414

Organizational Identity Schema → Organizational Goals ...................415 Organizational Goals → Actions .............................................................418 Actions → Stakeholder Resources ...........................................................418 Stakeholder Resources → Organizational Identity Schema.................419 Stakeholder Resources → Stakeholder Self-Schemas .......................... 420

Th e Multiple Resource Generative Potentialities of Organizational Identity ..................................................................................421