chapter  8
16 Pages

Scheduling normativity: Television, the family, and queer temporality

ByGARY NEEDHAM

Time is so central to the operations of television that several of the foundational writings in television studies are based upon an examination of it. Time has been the lynchpin in television’s difference from cinema, in that television has the capacity to produce time as now-ness and immediacy through the live broadcast, or at least television is able to convey the feeling of being live, of being closer to time as it happens. The temporal dimensions of television apparently chime with the rhythms of the everyday, reflecting the life schedules of its viewers in ways that assume an almost unchanging social and domestic organization that is resolutely normative.