chapter  11
New Economics for the New Media
Pages 12

New, mobile and Internet media have attracted signifi cant attention not only from cultural and media studies but also from new fi elds of economics and business analysis concerned with searching out the conditions for “creative disruption” and the role of “disruptive technologies” in contemporary societies. This chapter introduces these new strands of economic thinking into the debate about the impacts of new, mobile, and Internet media, while also exploring the implications of this approach for positioning the creative industries as a driver of innovation. It does this by offering four models for conceptualizing the role of creative industries in infl uencing economic growth and change.