Masters Athletes as role models? Combating stereotypes of aging
Recently the Heart and Stroke Foundation issued a cautionary warning to the ‘baby-boom’ generation, of which one-half are sedentary and almost one-third are obese. The foundation warned of severe consequences with respect to the health and well-being of this cohort as their oldest members began turning 60 years of age. The problem appears to be one of action rather than one of knowledge. Ninety-eight per cent of people over the age of 50 are aware that physical activity is important to maintaining their health (Ory et al., 2003), yet only a minority of senior women and men get sufficient physical activity to maintain optimal health benefits (Statistics Canada, 2005).