ABSTRACT
Many models of coaching come from Western cultural frameworks. For Westerners applying coaching models in the Eastern cultures, it is crucial for them to understand their cultures and be sensitive about their values and how these values manifest in their behaviours and interactions. For example, the value ‘respect’ is translated in Chinese language as ‘save face’. In behavioural terms, this may mean one does not openly criticize others in public. The cultural learning or synthesis is a two-way process with many opportunities for cultural differences to be combined to make a superior third way.
