chapter
7 Pages

Introduction

ByTONY KENT, REVA BROWN

The flagship has become part of the language of special places. It defines the visible dimensions of governmental policy and action. It has a commercial and specifically marketing function to promote and communicate, to showcase and experiment new designs, products and ways of working. It has social implications. There is an implicit creativity, which may be found in their location, architecture, use of space, products, services and technologies, and communication techniques. In the broadest sense the flagship provides an accessible point to enter into crossdisciplinary learning about society, consumption and the environment.