chapter  11
14 Pages

High-end ‘factory outlets’: new showcases of German carmakers

ByDION KOOIJMAN

German automobile manufacturers have been busy revitalizing their relations with their customer base by designing and developing new showrooms and flagship stores. In many cases these include museums, restaurants and other leisure attractions under the same roof. Autostadt from Volkswagen, located near Wolfsburg in Germany, is a good example. It was built in 2000 to present all the brands of the Volkswagen family. But other German carmakers also have their conspicuous projects. Mercedes opened a brand new museum near its production facilities in Stuttgart. BMW followed in 2007 with its BMW-Welt in the centre of Munich.