ABSTRACT

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools.

Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

part 1|80 pages

The Field of Political Management

part 2|170 pages

American Campaigns and Elections

chapter 7|15 pages

The Permanent Campaign

chapter 10|13 pages

The New Media in Political Campaigns

What the Future Holds

chapter 13|11 pages

Campaigning Online

chapter 14|17 pages

The Selling of the President 2004

A Marketing Perspective

chapter 16|15 pages

Running for Office

The Candidate's Job Gets Tougher, More Complex

part 3|154 pages

Campaigns Worldwide

chapter 20|11 pages

Mobile Technology and Political Participation

What the Rest of the World Can Teach America

chapter 21|12 pages

The Modern British Campaign

From Propaganda to Political Marketing

chapter 23|15 pages

Falafel and Apple Pie

American Consultants, Modernization and Americanization of Electoral Campaigns in Israel

chapter 24|14 pages

Russia

Electoral Campaigning in a “Managed Democracy”

chapter 27|23 pages

Evolution and Limitations of Modern Campaigning in East Asia

A Case Study of Taiwan

chapter 28|12 pages

Mexico's 2000 Presidential Election

Long Transition or a Sudden Political Marketing Triumph?

part 4|90 pages

Lobbying, Advocacy, and Political Persuasion

part 5|83 pages

Political Parties, Political Management, and Democracy

chapter 37|13 pages

Managing a Market-orientation in Government

Examples from Tony Blair and Helen Clark

chapter 38|18 pages

Machiavellian Marketing

Justifying the Ends and Means in Modern Politics

chapter 40|14 pages

Winning Over a Cynical Public

The Debate Over Stem Cell Research and Other Biotechnologies